Research & Insight
Dukes of London
With over twenty years experience, Dukes work with a vast network of trusted partners across countries, markets and sectors to source, create and deliver promotional merchandise for national and global businesses.
The Dukes Fingerprint ensures a deep understanding of its clients’ brand, goals and audience which helps it IDENTIFY great solutions, however, this is just part of the process. We also ran a creative workshop for the team at Dukes to get behind the thinking of how they generate innovative and original ideas to CREATE and DELIVER products that really connect their client to their audience.
Dukes invest time into understanding not only their clients' brand and goals but also their clients' customers; enabling them to provide a truly tailored service to suit both their client and their customers. We worked with Dukes to develop the 'Dukes Fingerprint'.
A brand is like a FINGERPRINT; it is individual and distinct.
From this meaningful and distinguishing core message, along with Dukes ability to get creative and deliver great products, a new, fresh and modern brand was born, not only one that helps Dukes communicate who it is now and the great work it does for clients, but one that will continue to help the team reinforce and develop their approach into the future.