Brand Strategy
Brand Structure
Visual Brand
Collateral Design
Market Research


itmsoil commissioned Inhabit to work on a full visual rebrand to support restructuring of the group following a management buy-out.  With instrumentation manufacture and sales, previously under a separate company name, being brought into one company with the monitoring services, Inhabit's task was to show the market the strengths and capabilities of the itmsoil group.

Designing a new logo and developing the tagline, ‘precisely measured’, for itmsoil was only the beginning.  Impressed by this work, itmsoil asked Inhabit to manage their communications strategy and implementation, as well as their design and production requirements, on an ongoing basis.

With a focus on raising itmsoil’s profile internationally, advertising and PR activity have been building on the company’s reputation for ‘precisely measured’ technical expertise while also elevating their thought-leadership presence in industry journals. Alongside this Inhabit have taken itmsoil to exhibitions and conferences all around the world often achieving ‘best in show’ for the stand designs.

Inhabit’s work on internal communications includes producing and managing a new intranet, internal newsletters and incentives and organising company events.

Since its restructure and new brand development the company has doubled in size and in turnover. With the ability to manage the delivery of the brand in mind, Inhabit created an employee engagement programme that is fully aligned to the business objectives; this means the business achieves its goals, the brand continues to strengthen and the employees feel valued and energised. 

itmsoil is successfully extending its global reach and has opened new offices in London, Paris, the USA, Australia and the Singapore.  The company has doubled in size and the brand is recognised as being one of the top four worldwide in the instrumentation arena.