Research and insight for short-term advantage and long-term planning

Operating in a highly competitive but largely undifferentiated sector of the built environment, a leading consultancy and services firm wanted to understand more about their marketplace in order to make more informed decisions relating to their business growth strategy and identify their best competitive position. In particular they wanted to investigate the comparative nature of services types, components and standards.

To build a comprehensive and objective view, we identified a set of criteria that covered customer need reviews, competitor set mapping, services and product assessment, new industry themes and category shifts.

Following an eight week project, which covered the competitive environment in the UK and relevant international markets, we were able to provide clear and valuable objective insight together with recommendations on where opportunities for short-term advantage and longer-term competitive positioning are situated.