Research & Insight
Swindells Chartered Accountants
Starting from scratch with an extensive research and insights project to gain the best understanding of Swindell’s audience, the marketplace and Swindell’s own goals as a company; we were able to tailor their brand so it perfectly communicates their values as a corporate brand and the within the integrated departments.
We delivered a fantastic brand along with supporting messaging and an extensive brand guidelines document covering: messaging, font styles, colour ways, image style and tone of voice to enable their staff to consistantly deliver the correct brand ethos as they continue to evolve.
Swindells needed to target several different sectors so we developed three sub brands, Swindells Private, Swindells Business and Swindells Charity.
Photography: Stuart Mack