What we did:
Brand Messaging & Strategy
Point of Sale
Client: The Unlimited CompanY. SIMPLY HEALTH.
Working with Simplyhealth, Inhabit developed the campaign strategy, design, messaging and content for the launch of new The Unlimited Company stores.
The resulting store launch campaigns encompassed a variety of marketing channels, including POS, national and local press, print, PR, social and online.
The Unlimited Company from Simplyhealth offers a wide range of premium living and mobility products designed to support everyday health and help people get the most out of life.
With a very different feel to other brands and retailers in the mobility field, The Unlimited Company offers beautifully engineered products in stores that are sleek, radical and have a leading-edge style. The Unlimited Company approached us with the task of launching their new stores to reflect this different, vibrant look and feel.
Starting with meaningful insights derived from research work, we developed effective brand messaging and target audience segmentation, and rolled this out into a series of strong, visually dynamic store launch campaigns. These campaigns included everything from pop-up stands, posters, print, banners, social media, national and local advertising, PR, an on-site wellbeing practitioner to experiential activity.